In a world that moves at lightning speed, it’s easy to forget that life is made up of moments — small, fleeting, yet profoundly meaningful. The gentle breeze through your hair, the first sip of coffee in the morning, the laughter shared over dinner. These are the fragments that define our lives. And with 'During the', we invite you to not only notice them, but to elevate them.

Capturing the Magic of the Moment

What if you could pause time, just long enough to savor what truly matters? 'During the' is more than a product — it's a philosophy, a gentle reminder to be present. It was born from a simple realization: the most meaningful parts of life aren’t always grand. They’re the quiet, unspoken seconds that slip away unnoticed. Our mission? To help you slow down, breathe, and rediscover the magic in the mundane.

The Story Behind 'During the'

It all began with a quiet moment in a bustling city. Our founder, wandering through a crowded market, paused at a tiny pendant that read "During the". The phrase stuck — not just as a piece of jewelry, but as a way of living. Inspired by that encounter, we set out to create products that serve as anchors to our most cherished moments. Each piece is designed to be both minimal and meaningful, crafted to blend into your life while quietly encouraging mindfulness.

Your Life, Enhanced by 'During the'

Whether you're enjoying a quiet afternoon, gathering with friends, or navigating a busy workday, 'During the' is there to support you. Picture yourself curled up with a book, the soft glow of a candle flickering beside you. Or imagine a weekend brunch with friends, where the table is adorned with our elegant, reusable cutlery and decor. Even in the chaos of a Monday morning, a small 'During the' desk accessory can help you center yourself and start the day with intention.

Simple Rituals That Make a Difference

You don’t need to overhaul your life to feel more connected. Small, intentional rituals can bring a sense of calm and joy. Try starting your day with ten minutes of silence, a cup of tea, and your 'During the' pendant resting gently on your chest. Or designate one evening a week for a slow, mindful dinner — no screens, just presence. These tiny shifts can transform your mindset and deepen your appreciation for life’s little joys.

Design That Speaks to the Soul

Every detail of 'During the' has been thoughtfully considered. From the soothing hues of our packaging to the smooth texture of the pendant, each element is designed to bring a sense of peace and beauty into your everyday. The neutral tones allow it to blend seamlessly into any space, while the minimalist design ensures it never feels intrusive. It’s a subtle presence — one that invites reflection without demanding attention.

Real Stories, Real Moments

Across the globe, people are finding their own ways to embrace 'During the'. Some use it as a meditation aid, others as a reminder to take a breath before diving into a hectic day. One traveler told us it became her constant companion on solo adventures, grounding her in unfamiliar places. Another shared how it helped her reconnect with her partner over a weekly ritual of shared meals and conversation. These are the moments we live for — the ones that remind us why we created 'During the' in the first place.

Create Your Own 'During the' Experience

What does your perfect moment look like? Whether it’s a cozy home retreat, a mindful workspace, or a travel companion that brings calm to the chaos, you can curate your own 'During the' box. We offer curated collections — from the居家版 to the 办公版 — but the beauty lies in making it your own. Add a candle, a notebook, or even a favorite mug. Let it become a reflection of what makes you feel truly present.

The Journey Continues

We’re just getting started. As we continue to grow, our vision remains the same: to help you live more mindfully, one moment at a time. We’re already working on new collections, inspired by your stories and feedback. Because to us, 'During the' isn’t just a product line — it’s a community, a shared journey toward a more intentional way of living.

In the end, it’s not about the things we own, but the moments we cherish. And with 'During the', we hope to help you make more of them.